Posted by : December 26, 2013
| On :
The automotive world can’t get enough of autonomous car technology news. It seems like nearly every automaker that’s worth its salt is researching ways to make the self-driving car of the future a reality for present-day drivers.
Ford is no exception. Blueprint for Mobility is Ford’s plan to create a better future for the world of transportation. As our population continues to grow and big cities get even bigger, Ford is focusing on the way in which autonomous technology would drastically improve travel for drivers everywhere. Many other carmakers have been promising self-driving cars by 2020, but Ford is looking more toward 2025, realizing that quality and reliability are more important than an earlier deadline.
The self-driving car of the future would improve energy efficiency, help our environment, and increase the safety potential of all vehicles on the road. The hope is that autonomous cars would also reduce the likelihood and severity of traffic jams and optimize transportation altogether.
Recently, Ford revealed their latest research vehicle, an automated Ford Fusion Hybrid. It’s equipped with Ford’s autonomous technology and employs the VIRTTEX driving simulator which aims to discover the best way to fuse human driving behavior with the abilities of self-driving technology.
The Fusion Hybrid research vehicle is a big step within Ford’s Blueprint for Mobility program. We’re looking forward to the future as autonomous technology continues to develop, and we’ll be sure to keep you updated along the way!
Posted by : December 20, 2013
| On :
If you’re like us here at Bird-Kultgen Ford, you’re busy getting ready for Santa’s big day! Of course, there’s much more to Christmas than jolly old St. Nick. The holidays are a time for family and friends, and the time that we get to spend with them is one of the greatest reasons for the season.
We want to wish all of our outstanding customers, our readers, and our local Waco community members a very Merry Christmas. We hope you and yours enjoy the holidays approaching and remember to savor each and every moment of the most wonderful time of the year!
Remember our safety tips from a few weeks back, and don’t let your holidays be ruined by an untimely accident. Stay in the Christmas spirit by being a careful and courteous driver, even when the Scrooges of the world make it challenging for you to keep your cool.
Merry Christmas from all of us here at Bird-Kultgen Ford!
Posted by : December 13, 2013
| On :
The all-new 2015 Mustang has been revealed. Finally, we can stop all the guessing and speculating and just take a good look at one of Ford’s finest cars.
The 2015 Mustang, first unveiled Dec. 5 on Good Morning America, takes on a new shape as it marks the beginning of its next 50 years as America’s pony car. In a move that is certain to satiate the needs of American muscle enthusiasts across both the Atlantic and Pacific, Ford will also make the model available in select areas of Europe and Asia.
“From day one, we knew if we were going to build a new Mustang, we had to do it right,” said Dave Pericak, Ford’s chief engineer for the Mustang. “We built a new Mustang from the ground up that is quicker, better-looking, more refined and more efficient, without losing any of the raw appeal that people have associated with Mustang for half a century.”
Just one look at this iconic car and you can see why it is considered the “heart and soul of Ford.”
Though the Mustang has a new shape, its bold design maintains the quintessential features that classify it as a true next-generation Mustang. We at Bird-Kultgen Ford can still clearly see the muscular face of a mustang in this new rendering; from the shark-bite nose to the trapezoidal grille, all of those Mustang hallmarks are still present.
Visit Ford’s website for more details on all the new 2015 Mustang has to offer. We expect the model to arrive in our showrooms in late 2014.
Posted by : December 6, 2013
| On :
Before piling into the family car for that holiday road trip—whether you’re simply zipping up 35 to Dallas or down south to San Antonio or driving clear to New England or the Pacific Northwest—make sure your vehicle is ready for the drive (and that you drive safe). You can’t predict the future, the weather, or the road conditions, but you can always prepare for it. Here at Bird-Kultgen Ford in Waco, we’ve got some helpful holiday traveling tips that will get you ready for anything Mother Nature and Fate could throw at you this season.
The first and most important advice we can give you is to make sure your car’s maintenance is current. If you haven’t gotten a vehicle check up recently, go and get a quick inspection to make sure your car is tuned up and ready for the long haul. Make sure to check your tires, battery, oil, windshield wipers, brakes, etc, for any necessary repairs or maintenance.
To stay safe and sound once you’re on the road, plan out your route—the old-fashioned way (with a map) or by using a GPS—before you hit the trail. If you need to check for an alternate route or get more directions, have whoever is sitting in the passenger seat handle the GPS for you.
Finally, be prepared for eventualities. Keep a spare tire, a small toolkit, and an emergency first-aid kit in the car with you. Have phone numbers for roadside assistance on hand. Also, always bring a phone charger with you—most new cars have USB ports that allow you to charge your car, but even if you have an older car, you can plug an AC adapter into the power socket and charge your phone that way.
With the help of these and other safe driving tips, we hope that you have a healthy and happy holiday season! Enjoy all the Christmas cookies, eggnog, and presents–but don’t forget to drive safe!
Posted by : November 29, 2013
| On :
The Ford Edge has been the shining star of the crossover utility vehicle segment since its inception in 2006, but if we learned anything from the LA Auto Show, it was to remember that Ford never rests on its laurels.
Super-sleek, brand-spanking-new, shiny, and candy-apple red, all in attendance were wowed by the Ford Edge Concept, redesigned with a more modern but familiar exterior. Yet, it wasn’t the outside of the Ford Edge Concept that had the crowd buzzing. It was the technology.
The Ford Edge Concept was quite the show-off, featuring the latest and greatest next-generation technologies Ford Motor Company has to offer: crash avoidance, adaptive steering, LED lights, and our personal favorite—Fully Assisted Parking Aid, just to name a few.
Aside from the stunning, redesigned exterior and the plethora of impressive technology features, we’re also counting on the next-generation Ford Edge to offer superb fuel economy and the high-quality driving experience for which Ford is famous.
We’re expecting the automaker to take to the streets with the Ford Edge Concept for the 2015 or 2016 model year, and here at Bird-Kultgen Ford, we cannot wait to see all the cutting-edge technology in action.
Posted by : November 20, 2013
| On :
Typical of any other momentous new model year debut, rumors and spy shots of the 2015 Ford Mustang have been circulating for a while. We’re on pins and needles for the real thing, though. And thankfully, we don’t have much longer to wait.
Mustang fans will be feeling like kids on Christmas morning, several weeks before Christmas this year. That’s right, folks—Santa Claus is coming to town, but he’s not waiting until Christmas Eve to hop on his sleigh and bring joy to all of the believers. Those that believe the Mustang is the hottest car in the land might just receive the greatest present of all on the 5th of December: the unveiling of the new 2015 Ford Mustang. (We believe, Santa, we believe!)
Mark your calendars because we have mighty good reason to believe that December 5th will be the 2015 Ford Mustang’s debut. Stay up to date with us here at Bird-Kultgen Ford. We’ll be keeping our eyes peeled for those reindeer.
Posted by : November 15, 2013
| On :
The automotive industry has been rebounding from the recession, and this year has seen its highest sales numbers since 2006—up over 1.5 million from 2012. Although we hear a lot of buzz about electric vehicles and gas-sipping compacts, the age of the pickup truck is still upon us. SUVs and trucks are still shining stars and many of the 2013 best sellers.
Sales for full-size pickups are up 20% for 2013, and Ford is on the grind to keep up with our truck-loving demand. Poised to reveal an all-new F-series in 2014, the Ford name continues to obtain a stronghold when it comes to being a best seller. New tech specs and a more eco-friendly and fuel efficient engine has helped the current F-series line boast sales over 19% higher than last year’s numbers.
In fact, the 2014 Ford F-150 is the big winner, coming in at the top of the 2013 best sellers. Rounding out the top 10 is the 2014 Ford Escape.
Come see us at Bird-Kultgen Ford, where best-selling Fords are our specialty!
Posted by : November 8, 2013
| On :
It may come as a surprise to some that one of the most popular vehicles among younger and wealthier drivers is not a German-manufactured compensatory supercar that just screams “hey, HEY, look at me! Look how much money I make! Look how many friends I have!” It certainly doesn’t come as much surprise to your friends at Bird-Kultgen Ford, who are intimately familiar with the style, speed, and superiority of the Ford Focus ST.
That’s right: Ford has announced that the recently-launched Focus ST has proven to be a smash hit with drivers under the age of 35 who make an average annual salary of $127,000. It was announced that the Focus ST has sold only slightly fewer than 12,000 units since its initial U.S. launch, and that it has been particularly hot in the Los Angeles, Houston, Orlando, and Detroit areas.
Also of note is the Focus ST’s effectiveness as a conquest seller: 65 percent of transactions that resulted in the purchase of a Focus ST involved trade-ins of non-Ford vehicles. It has also shown effectiveness, according to Ford Vice President of U.S. Marketing, Sales, and Service John Felice, in drawing attention to other Ford vehicles such as the Fusion and Escape.
“It’s having the kind of halo effect for other vehicles we’d hoped for when we invested in the ST brand,” said Felice. “We continue to build through word-of-mouth and terrific reviews. As an affordable high-performance vehicle that can serve double duty as a daily driver, it has no equal.”
The Focus ST, popular for its sport-inspired performance and the power of a turbocharged 2.0L EcoBoost engine that generates 252 horsepower, is a clear choice for the young go-getter looking to make waves without the brand of obnoxious self-aggrandizing that comes with other performance/luxury autos.
To get yourself a slice of this brand of Americana, or to test drive any of Ford’s superlative vehicles, stop out and see us here at Bird-Kultgen today!
Posted by : November 1, 2013
| On :
The Nurburgring is one of the most fearsome and treacherous race courses in all of the world. It is also widely considered one of the most majestic courses, and this combination makes it a frequent favorite for automakers to show off their best and boldest.
Though Ford has not released any official information about performance of the top-of-the-line Ford Mustang Shelby GT500 at Nurburgring, some leaked footage on the internet puts the Shelby GT500 at an insane completion time of around 7:39.28.
The Shelby’s impressive feat is made possible by the world’s most powerful production V8: the 5.8L DOHC 32-valve marvel that is capable of cranking out a stupid-powerful 662 horsepower and 631lb.ft. of torque. Track-tested at speeds in excess of 200 miles per hour, this fast flashback is everything pony car fans dream of–and just the tool Ford drivers need to make the dreaded Nurburgring bend to their will.
Here at Bird Kultgen Ford, we’ve got Mustangs of every size, shape, and color in stock. Whether you intend to tear up one of the world’s most recognizable race courses or go down to pick up some groceries in the most stylish manner possible, we’ve got your back.
With the 50th anniversary of America’s most beloved muscle car approaching this April, why not do yourself a favor and get behind the wheel of one of these road warriors for a test drive?
Posted by : October 25, 2013
| On :
Automakers today record thousands of data about our driving habits through the electronic systems in our cars. Though this constant surveillance may seem a little worrying, the results are actually overwhelmingly positive.
Plug-in vehicle makers like Ford are using sensors, wireless connections, and GPS systems to track our charging patterns, driving habits, trip information, and even minor things like air-conditioning and heating use. For example, Ford now knows that its plug-in drivers take an average four trips per day, and that three are made on electric power alone. It’s also found that electric vehicles, including hybrids, are driven for about 203,000 miles every day in the United States.
Thanks to all of this data, Ford is able to better understand its costumers’ needs and produce even better vehicles. “We actually have data now,” said Ford’s Mike Tinskey to the BBC. “We know our customers better than we’ve ever known them before because of these telematics.”
You can check out the plug-in vehicles that are helping Ford to become a better-informed automaker every day at Bird-Kultgen Ford.